Cypress Offers New KISSBind(TM) Capability for WirelessUSB(TM) Radio-On-a-Chip Devices; New Feature Allows WirelessUSB Peripherals and Hosts to Link With a Simple Electronic "Kiss," Avoiding User Installation Headaches
SAN JOSE, Calif.—(BUSINESS WIRE)—Aug. 10, 2005—
Cypress Semiconductor Corp. (NYSE:CY) today announced a
new feature for its WirelessUSB(TM) radio-on-a-chip devices that
provides a simple and intuitive method for users to pair a peripheral
with the desired host. The KISSBind(TM) capability enables users to
link the devices by simply bringing them in very close proximity with
one another, solving one of the most common problems experienced by
wireless peripheral users - installation complexity. The KISSBind
method requires no additional hardware components, accomplishing the
host-peripheral link with free firmware provided by Cypress along with
its WirelessUSB products.
"Peripheral manufacturers tell us that installation problems
account for more service calls than any other reason," said Marcus
Kramer, managing director of the Wireless Business Unit in Cypress's
Consumer and Computation Division. "KISSBind solves this problem
without adding cost or complexity to the end product. It's another way
that Cypress is enabling a 'Wireless Out of the Box' experience. We
expect our customers to significantly reduce their support costs by
implementing the KISSBind feature."
"A complicated, inconvenient method for binding a wireless
peripheral with the host defeats the purpose of owning a wireless
device in the first place," said Brian O'Rourke, senior analyst at
market research firm In-Stat. "The KISSBind feature offers a simple,
elegant solution to this problem."
Peripherals currently use one of three different methods for
establishing a wireless link. The first involves pushing buttons on
both the peripheral and the host in a specific sequence. Buttons add
cost and manufacturing complexity to the peripheral and host, and can
lead to frustration for users. The second method presents a list of
all hosts in range of the peripheral and requires the user to select
the proper host. The list method requires a user interface on the
peripheral, which is not available on many low-cost devices. It also
requires the user to know the name (or other distinguishing
characteristic) of the desired host in order to select it from the
list. The third method involves close proximity linking, but requires
an additional transceiver, adding cost and manufacturing complexity.
Cypress's KISSBind feature is superior to all of these current
methods.
About KISSBind
WirelessUSB has unique features which allow it to accurately
determine when a pair of devices are in close proximity, thereby
avoiding inadvertent binding between unintended devices. This feature
enables users to pair devices by simply holding them close together,
which is an intuitive method for pairing a peripheral with a host. The
KISSBind method is the most user-friendly and the lowest cost method
for pairing devices.
About WirelessUSB
WirelessUSB delivers the best combination of performance and cost
versus competing wireless technologies. Featuring a highly integrated
radio transceiver plus digital baseband on a single chip, WirelessUSB
enables designers to significantly decrease development time,
component count and system cost while improving operating range,
power-consumption and latency. The DSSS (Direct Sequence Spread
Spectrum)-based technology is robust to interference and features a
range of up to 50 meters and beyond.
About Cypress
Cypress solutions are at the heart of any system that is built to
perform: consumer, computation, data communications, automotive,
industrial, and solar power. Leveraging a strong commitment to
customer service and performance-based process and manufacturing
expertise, Cypress's product portfolio includes a broad selection of
wired and wireless USB devices, CMOS image sensors, timing solutions,
network search engines, specialty memories, high-bandwidth synchronous
and micropower memory products, optical solutions, and reconfigurable
mixed-signal arrays. Cypress stock is traded on the New York Stock
Exchange under the ticker symbol CY. More information about the
company is available online at www.cypress.com.
Cypress and the Cypress logo are registered trademarks of Cypress
Semiconductor Corporation. WirelessUSB and KISSBind are trademarks of
Cypress. All other trademarks are the property of their respective
owners.
Contact:
Cypress PR
Don Parkman, 408-943-4885
Email Contact
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